# identity.md

## Organization Overview
- **Company Name:** Cupcake
- **Mission:** To offer a curated selection of baby and children's clothing, shoes, gifts, and accessories through an online boutique and a physical store.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Location: Santa Rosa, California. Date: Details forthcoming.
- **Size and Scale:** Operates as a children's boutique with an online presence.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Jenny Romeyn (Founder/Owner) - [https://shopcupcake.com/pages/about-us](https://shopcupcake.com/pages/about-us)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to providing high-quality baby and children's products with a focus on customer experience.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a multi-channel retailer, combining an online boutique with a physical store.
- **Location(s) and Geographic Presence:**
    - Physical Store: Santa Rosa, California
    - Online Presence: Global via shopcupcake.com
- **Key Partnerships and Affiliations:** Details forthcoming.